Adidas Members Week 2023 - Oumi Janta




Title: Adidas Members Week - SS‘23 - Oumi Janta Category: Campaign Genre: Euphoric Dance Trak
My role: Commissioned to create a custom dance track for Oumi Janta, I composed a piece designed to complement her jam skating during the shoot. Building on this, I produced a bespoke trailer featuring the track, integrating music and visuals.
Credits: Composition & Production: Secret Weapon / Marc Sunderland
SFX & Mix: Secret Weapon / Marc Sunderland Art Direction: Laura Wesson
Photography and film: Arthur Couvat
Copy: Olivia Adda
Production: Halal
Shot with Jam Skater Oumi Janta. Twice a year, Adidas launches a week-long campaign to celebrate their adiClub members. Offering rewards, experiences, giveaways, discounts, activations and more. For the spring/summer 23 theme, Members Week celebrated "moving for the love of it". We teamed up with Oumi Janta, a Berlin-based roller skater, to create a narrative film in which she talks about her experiences when it comes to dealing with pressure and finding the joy in her sport.

We also created a "challenge" activation in the app where users could take part in Oumi's tailored workout. The film, activation, and stills were shared on Adidas Women's main Instagram account, Oumi's channels, the website, and through paid media.