Detox Denim




Title: Armedangels - Detox Denim Category: Advertising Genre: Soulful Pop
My role: I wanted to create a sleazy yet soulful and playful vibe, singing the copy in a melody.
Credits: Composition, Production & Vocals: Secret Weapon / Marc Sunderland
SFX & Mix: Secret Weapon / Marc Sunderland
Film Production: Ruben Noordenbos
Producer & Director: Gareth Broadbent
Lyrics: Dray Ramirez & Gareth Broadbent
Edit: Ruben Noordenbos
Created for ARMEDANGELS DetoxDenim campaign, acknowledging climate anxiety whilst simultaneously elevating intelligent lifestyle choices.

The ad achieved a 100% engagement rate on YouTube, with no viewers skipping it.